Handbags at dawn with Farfetch, the latest thing in upmarket online fashion

It has a Chinese deal, a Condé Nast tie-up and has lured the founder of its biggest rival – but can it really change the luxury market?

First it lured Natalie Massenet, the queen of online luxury, then it teamed up with fashion bible Vogue, and now it has won a multi-million pound investment from China’s biggest retailer: London-based fashion website Farfetch has rapidly gone from edgy outsider to hot ticket.

Farfetch is the Deliveroo of luxury fashion, linking together more than 700 exclusive boutiques and 200 brands in 40 countries and offering a delivery service for upmarket fashion shoppers worldwide.

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