New Accessories Label Violet Thomas Gears Up

LONDON — Jerome Espinos, the former president of footwear at Ralph Lauren, is starting his own venture in the footwear industry with the launch of accessories label Violet Thomas.
The Paris-based brand, which is unveiling its own e-commerce store on Friday, is embracing a new concept that puts the focus on a singular vision and a small range of targeted products.
The company will enter the market with one shoe style, a block-heeled ankle boot with stretch panels called the “Margaux,” that will be available in a variety of colors and leathers. A minimalist shoulder bag is also available in the range.
For Espinos, choosing the strategy of launching one product per season was a result of his extensive experience working with global luxury brands: “Everyone is always asking for more but we are at a moment when women want to be guided and reassured for their purchases. It’s a good way to start a business, you don’t need a lot of product but the right plan,” said Espinos, who has also held roles at the likes of Céline, Marc Jacobs, Givenchy and Emilio Pucci prior to starting his own company.
Understanding the customer and her needs was also key to determining the brand’s direction

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