Rafe Totengco Takes Rafe New York Bags on Summer Roadshow

Rafe New York founder Rafe Totengco is among the many designers using the summer holiday to multitask with travel and trunk shows. Totengco, who founded his company in 1997 with a few clutches, small bags and some belts, found a niche with his shell-inlay minaudières, which he introduced in 2009.
The bags, handmade in his native Philippines, retail for $650 — $1,200 at neimanmarcus.com, his own site and Les Suites in Paris, Tryano in Abu Dhabi, Rustan’s in the Philippines, Masari in Indonesia and Harvey Nichols in Dubai and Kuwait among others.

Rafe New York’s resort bags.

“I have always done a mix of leather and exotic in my collections. These past several years I concentrated on the shell-inlay minaudières because it was a point of differentiation and a category that isn’t saturated,” said Totengco during his first Los Angeles trunk show, held at a private residence in Brentwood.
“I find that meeting the customer and being able to explain the process and the product makes a huge difference in their decision to buy or not buy. My sales online have been healthy but there’s nothing like a tête-à-tête experience,” said Totengco, who also traveled to North Carolina this summer and was toying with

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