Le Bon Marché to Fete Contemporary Italy

VIVA ITALIA: After celebrating Brazil, Japan, Brooklyn and Paris, Le Bon Marché this fall will pay homage to contemporary Italy. Looking beyond stereotypes, the store’s team traveled to the most remote parts of the country to sniff out authentic local cultural traditions. The title of the event, “La Famiglia,” nods to the local family tradition of passing down knowhow from generation to generation.
From Sept. 6 to Oct. 22, items from across categories including textiles, wines, beauty, tableware and fashion accessories will be showcased in a fun and colorful scenography stretching throughout the store and its Grande Épicerie de Paris food hall. The event will be grouped into four themes: La Mamma, based on culinary traditions; Lo Sport, which will be dedicated to active Italy, mixing technology and aesthetics; La Moda, which will present avant-garde heritage and emerging brands including Parden’s, Freedom Day, and Night Market, as well as La Famiglia, which will cover household objects, games and toys.
Almost all of the selected brands are being presented in Paris and in France for the first time.
The fashion selection will include yogawear by No Ka’Oi, Borsalino hats, T-shirts by 10×10 An Italian Theory, parkas with eccentric linings by Freedom Day, and a

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