MILAN – Further shaping the new course of its communication strategy, Brioni has tapped another legendary actor to front its fall ads: Sir Anthony Hopkins.
The black-and-white portraits were lensed in Los Angeles by Gregory Harris. Hopkins follows Samuel L. Jackson, who was also photographed by Harris for the brand’s spring ads.
The new campaign will break in airport billboards in Rome, at Milan’s Malpensa, and in Beijing on Sept. 1. It will then be rolled out in business and financial newspapers in Japan, Germany, the U.S. and U.K., including The Wall Street Journal, the Financial Times, The New York Times, Frankfurter Allgemeine Zeitung and Nikkei Business Publications, as well as related newspaper supplements, such as T Magazine and WSJ. Magazine.
Brioni’s claim is “Tailoring Legends since 1945” – the date the company was founded in Rome – and the polished, sleek photos emphasize the house’s tailoring expertise.
Sir Anthony Hopkins in the Brioni campaign for fall
The Welsh actor, an Academy Award winner for portraying Hannibal Lecter in “The Silence of the Lambs,” has been playing the role of Dr. Robert Ford in in the critically acclaimed HBO television series “Westworld” since 2016.
Last month, Hopkins wore Brioni at the premiere of “Transformers: The Last Knight” at