Levi’s Celebrates 50th Anniversary of the Trucker Jacket

To celebrate the 50th anniversary of its Type III Trucker jacket, Levi’s asked 50 celebrities and influencers to design and customize the jean jacket in the same DIY spirit that has helped make it so popular over the last half century.
Among those who crafted their own jackets are musicians, models, actors, athletes, stylists and fashion editors. Participants include Chance the Rapper, Solange Knowles, Justin Timberlake, Snoop Dogg, Diplo, CL, Justice, Karlie Kloss, Romee Strijd, Virgil Abloh, Clayton Kershaw, Robbie Rogers, Taylor Kitsch, Karla Welch, Rob Zangardi, Miroslava Duma, Irene Kim, Caroline Issa, Tinie Tempah and more.
Their creations will be unveiled Thursday night as part of an installation at the Levi’s Haus in West Hollywood, where Snoop Dogg will DJ a party, followed by performances by Knowles and Chance the Rapper.
The Trucker jacket was popularized during a perfect storm of the new youth movement, the explosion of rock ‘n’ roll, and the embrace of fashion as rebellion. After it debuted in 1967, the Type III quickly became a major symbol of popular and music culture with George Harrison wearing one during the Summer of Love in San Francisco. Music promoter Bill Graham produced a series of Levi’s radio ads recorded by

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