Ragdoll Los Angeles Keeps Business Diverse to Compete

Los Angeles label Ragdoll carved a niche for itself when founder Lisa Larson started her line as a direct-to-consumer, online business selling essentials for the European cool girl.
Today the four-year-old brand has a store on 3rd Street and is eyeing another, continues on a growth trajectory that saw a 40 percent rise in revenue from the prior year and has largely built a business via a stable of loyal influencers and immediates.
Ragdoll began working with Nordstrom earlier this year and is now in 10 of the retailer’s doors along with its online shop. Although Larson set out to build a direct-to-consumer business, she expanded into wholesale about a month in after being approached by retailers such as Fred Segal and Satine. The line’s wholesale business totals about 300 accounts.
“Our customer is quite a broad age group,” Larson said. “We have a younger, trendier girl, but we also have an older, more sophisticated woman who likes to look chic and be trendy but not too trendy. I definitely design for myself first and foremost because I’ve always been into basics. Before I started my line, I would get more excited if I found a great sweater than a crazy skirt to

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