Coveteur Teams With Juice Served Here

As wellness-obsessed consumers continue to spend on crystals and meditation classes, the cold-pressed juice craze shows no signs of slowing.
Which is why Juice Served Here, a California-based chain of fresh juice shops, was the perfect fit for digital media brand Coveteur’s latest collaboration.
The luxury lifestyle content site has teamed with Juice Served Here on a collection of three exclusive cold-pressed juices — V.01, V.02 and V.03. Each juice contains less than 11 grams of sugar and is vegetable-based, using ingredients such as cucumber, celery, jicama, tomato, fennel, green pepper, jalapeño, chard, lemon, lime, basil, cilantro and spirulina. The collection drops on Thursday and each juice retails for $10.
“We take a style approach to wellness, and Juice Served Here is a great fit,” said Coveteur cofounder Jake Rosenberg. “The way they speak to and create content for their audience resonated really well with the Coveteur brand — they speak about themselves almost as the fashion brand of juices.”
To kick off the collaboration, Coveteur’s branded content studio Coveteur Creative shot the campaign for Coveteur x Juice Served Here. From Oct. 12 to Oct. 15, the two brands will host a wellness pop-up at Platform L.A. in Los Angeles, where images from the campaign

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