Gucci Goes Fur Free, Outlines Sustainability Approach

LONDON – Gucci is saying no to fur.
Marco Bizzarri, chief executive officer of the Italian label, revealed the Italian luxury brand will go fur-free during the fourth edition of the Kering Talk at the London College of Fashion on Wednesday, to the warm applause of the audience of students and industry members.
“I knew that once Gucci decides to go fur free, it will be a real game changer for the industry. So bravo,” said Livia Firth, the founder and creative director of Eco-Age, who interviewed Bizzarri on stage.
The decision marks a major move by Gucci and its creative director Alessandro Michele, and brings the Italian brand in line with the practices of its Kering stablemate Stella McCartney, who has long eschewed the use of fur and leather.
The decision was a long time in the making, according to Wayne Pacelle, chief executive officer of the Humane Society of the U.S. In a post Wednesday, he recalled how in 2009 Gucci hosted him for a meeting with its senior leadership in Florence to discuss the use of fur in their products. “At the time, I was greatly impressed by the company’s record of concern for social and ecological issues and its commitment

Follow WWD on Twitter or become a fan on Facebook.

Read More…      

Posted in Uncategorized.