Marc Rey, Frederic Rozé Talk Connected Consumers at CEW

“The product is crucial and the consumer is crucial.”
This sentiment was the key takeaway from today’s CEW Connected Consumer conference, held in New York at Cipriani 42nd Street.
Trevor Hardy, chief executive officer of The Future Laboratory, came to this conclusion as the resolution to a friendly disagreement between two industry heavyweights — Frédéric Rozé, president of L’Oréal USA,and Marc Rey, president and ceo at Shiseido Americas Corp.
Kicking off the morning’s speakers with a keynote address, Rozé addressed the vast changes the industry is facing due to digitization.
“Before I share a few of the paths we are going down to respond to these changes, I feel compelled to say one thing — it’s a message I reinforce every day with the teams at L’Oréal,” Rozé said. “ In our pursuit of digital transformation, we should never lose focus on what matters most in our industry — products, products, products. Only product innovation bringing the best, most effective, most inventive, most relevant products can drive and grow the market and the brands. In our industry, brands win or lose because of the superiority of their product offering. In the end, having a high digital IQ is essential if and only if it is in

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