Eyewear Players Sharpen Focus on Well-being, Sports

PARIS — In a world increasingly concerned with perfecting the body and mind, the eyewear industry is sharpening its focus on the well-being and sports sectors.
At the recent 50th anniversary edition of eyewear trade show Silmo — held Oct. 6 to Oct. 9 at Villepinte in the north of Paris — Safilo Group showcased the new Lowdown Focus frame from its performance eyewear brand Smith, billed as the first brain-sensing eyewear.
Housed under the SafiloX banner, the minimalist frame, which for now is only available on the U.S. market, is fitted with captors equipped with brain-sensing technology developed in partnership with InteraXon Inc., a Canadian company specializing in EEG — or electroencephalography — geared at improving mental focus for enhanced performance and personal well-being.
The wearer slips on the glasses, pops on headphones and follows instructions via an app geared at training the brain — through sounds of the ocean, say, or bird song — to better focus and relax. Inspired by gaming technology, the app gives real-time feedback on cognitive performance and goals.
“For one century, we have been protecting ourselves from the sun, and helping people to see better. Now there is a new frontier, which, again, is located on the head; this application can really

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