True Religion Enlists Hypebeast, Hypebae to Help Launch Capsule

True Religion wants in with the “in” crowd. To do that, the Manhattan Beach, Calif.-based denim firm is set to launch a limited-edition capsule Monday, linking with Hypebeast and Hypebae on the rollout.
The media company focused on men’s streetwear and fashion and its sister site Hypebae, aimed at women, was seen as the “premier partner in publishing” to align with, explained True Religion chief marketing officer Tara Peyrache.
“We have a pretty strong following and folks that really love this brand for the aesthetic value around fleece and denim and thought this was definitely an assortment we wanted to get our arms around,” Peyrache added.
The collection, dubbed The Great Revolt Capsule, totals 30 unisex pieces described as a blend of influences between the street and military. The pieces, all made domestically, include a reversible Sherpa jacket, wide-leg cargo pant and oversize parka with details such as raw hems and neutral color palette of black and muted Army green.
The Great Revolt is priced from $89 to $499 and will be sold on the True Religion web site. Special events kick off in Hong Kong Monday followed by a shopping event at True Religion’s Carnaby Street store on Oct. 18. New York will cap

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