Beauty: high-street moisturisers that take on the luxury brands – and win | Sali Hughes

Whatever Superdrug is doing to integrate its SPF into its face creams, luxury brands need in on it, because I can’t remember a more instantly pleasing, no-fuss product

With the sheer weight of new products coming to market, some inevitably get overlooked – it can be months before I chance across them. This happened recently, when a missed late train detoured me to a friend’s flat, where I had to make do with what he had in the bathroom. Within seconds of massaging Superdrug’s Optimum PhytoGlyc Age Day Cream SPF15 into my hungover face, I knew I needed my own. This non-greasy cream provides superior moisturisation, smoothing silkily on to normal, combination or dry skin, and an exceptional base for makeup. For a cream containing sunscreens, it manages that rare feat of staying stable under slapdash foundation application, without peeling, and didn’t sting when it wandered into my eyes. Whatever Superdrug is doing to integrate its SPF, luxury brands need in on it, because I can barely remember a more instantly pleasing, no-fuss cream. I’m sceptical about its long-term “firming” claims, as I am with those for products at five times the price, but for £12.99 I’ll take my chances.

This led me to its big sister Optimum Phytodeluxe Day Cream (£14.99), which is richer in texture, and for drier, more mature skin, but just as lovely a texture. The brightening, plumping effect is instantly noticeable and, again, makeup lies so cosily on top, you can happily skip primer.

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