A Man’s World: Mr Porter Set to Introduce Mr P

LONDON — There’s a new man at Mr Porter known as Mr P, a collection of essentials and trend-led seasonal pieces designed, sourced, manufactured and distributed exclusively by the men’s fashion site.
The collection will launch on Nov. 7 and offer more than 50 pieces, a mix of wardrobe building blocks and five themed capsule collections that are meant to complement — rather than compete with — the site’s 400-plus brands.
In an exclusive interview, Mr Porter’s managing director Toby Bateman said the Mr P product has been engineered to work as an overarching wardrobe.
“Men’s brands tend to either be casual or formal or technical, but the reality is that men don’t necessarily dress head-to-toe in one particular way. We wanted to create a brand that in one aesthetic could bring casual, smart and technical together. Creatively, this is what we’re trying to achieve.”
Essentials, including a white T-shirt, 15-gauge cashmere knitwear and water-resistant travel blazers, will be carried year-round, while the first capsule will be based around Lucian Freud and his arty London friends from the Fifties.
The capsule collections will drop every few months, and the Lucian Freud-themed one features a Breton long-sleeve T-shirt for 95 pounds, a black doubled-breasted corduroy jacket

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