Downsized Paris Trade Shows Target Quality Over Quantity

PARIS — Seeking to create a more selective, showroom-like atmosphere, a number of players at the recent round of apparel trade shows here scaled down in size, targeting quality over quantity.
Tranoï had let go of its Cité de la Mode location to concentrate on its two remaining venues at the Carrousel du Louvre and the Palais de la Bourse, where it has started hosting fashion shows as part of the official Paris Fashion Week calendar. In addition, organizers launched Tranoï Week, a small showroom/trade show hybrid in the Marais district featuring some 35 French and international designers.
“Before we offered too much to choose from,” said Tranoï director David Hadida. “So we decided to go for the best, basically. We have focused in on ourselves and become more concentrated geographically as well. We’ve narrowed down our offer and added several strings to our bow.
“It’s our duty to reinvent ourselves and to make people dream,” the show director added. “And it’s so exciting to work on a project for six months or a year, and to see the immediate results all at once.…It’s a first step toward change. This is just the beginning.”
The well-received first edition of Tranoï Week was held at

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