BCRF Marks 25 Years With $8M Fund-raising Goal

The Breast Cancer Research Foundation — founded by Evelyn Lauder — is hoping to raise $8 million for its 25th birthday.
The foundation, which enters its 25th year in October, has funded 225 medical research grants. When the organization started, there was no pink ribbon (Evelyn Lauder and former Self magazine editor in chief Alexandra Penney co-created it in 1992) — but now, the group has raised more than $70 million, and more than 150 million pink ribbons have been handed out at Lauder counters worldwide.
“A day doesn’t go by when we don’t get a phone call from someone looking for help for themselves, their mother, their sister, their cousin, their friend, in getting them the right care because they’ve been diagnosed with breast cancer,” said William Lauder, executive chairman of the Estée Lauder Cos. and son of Evelyn, who died in 2011. “A week doesn’t go by when we don’t get a thank you from an employee or relative of an employee or a consumer saying, ‘thank you for the work you’ve done, you’ve cured me, my sister, my mother, my cousin,’ and for that, I’ll always be grateful.”
To help get to that $8 million number, many of the Estée Lauder

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