SHANGHAI — By simultaneously providing a platform for up-and-coming designers, as well as international brands looking to access China’s massive consumer market and a burgeoning local fashion retail business, Shanghai Fashion Week’s spring 2018 edition, which ran Oct. 11 to 18, consolidated the event’s place at the center of the country’s fashion sphere.
Since launching its own trade show platform Mode Shanghai in 2014, Shanghai Fashion Week has reported a fourfold increase in registered buyers, and organizers have since partnered with six other trade shows and showrooms. At this edition, B2B show space totaled more than 320,000 square feet and featured over 1,200 brands from China, Asia and beyond.
Gu Yeli founded OnTimeShow, a SHFW partner showroom, in 2014 to provide a platform for domestic and international brands — many of them from the Asia region and leaning towards a younger, Millennial demographic — to meet with the growing number of buyers from around China who come to Shanghai to browse new talent.
“Shanghai is for brands [that] want to enter the China market. All the other cities are looking at Shanghai and from there you can move to other cities,” she explained.
The scene at Mode Shanghai.
The term on everyone’s lips when it comes