Body Positive Strapless Bra Ad Puts Happiness And Comfort First

It’s not often a lingerie advert shows women simply having fun, rather than striking clichéd “sexy” poses that give viewers no idea to how the garments will hold up when they move.

However Curvy Kate’s approach is joyfully different, their campaign for a new strapless bra – which they claim can “defy gravity” – shows women putting the bra through its paces by jumping, spinning and even cart-wheeling.

Its refreshing to see happiness and comfort prioritised over unattainable levels of pouting “perfection”.

type=type=RelatedArticlesblockTitle=SEE ALSO + articlesList=59e470d9e4b04d1d5182cb8e,5799e53fe4b02508de484b41,5991b0e6e4b09096429882a0

— This feed and its contents are the property of The Huffington Post UK, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.


Posted in Uncategorized.