Dior Taps Diverse Group of Artists to Customize Lady Dior Bags

PARIS — When Jamilla Okubo received an e-mail from Dior asking if she would be interested in customizing its Lady Dior handbag, she initially was skeptical.
“I thought it was a scam at first,” said the 24-year-old artist, who only graduated last year from The New School’s Parsons School of Design.
“I just never thought that, out of all brands, Christian Dior would reach out to me to do an artist collaboration. I think it’s amazing. I went to school and learned about this brand and watched their runway shows for inspiration, so this is like a big deal,” she told WWD.
Indeed, the French fashion house cast a wider net for the second edition of its Dior Lady Art project, which launched last year with seven male artists, all British or American. Okubo, who was scouted via social media, is one of 10 participating artists this year — including four women — hailing from countries as diverse as South Korea, China and France.
Born in North Carolina and raised in Washington, D.C., Okubo operates at the crossroads between fine arts and fashion, with works that incorporate patterns inspired by African textiles, which she uses as a gateway to explore her Kenyan roots.
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