The image of Malibu, Calif., has inspired several lifestyle brands, and the latest, Bleusalt, is the brainchild of 25-year resident Lyndie Benson. The former actress, now a photographer and interior designer, wasn’t looking to add another project to her roster, but said that comfortable, yet polished-looking pieces have evaded her.
“Everything about living in Malibu is comfortable and casual, but I don’t want to go out looking like a slob,” said Benson, who is launching Bleusalt online Oct. 28 with eight styles ranging from $188 to $349. The women’s pieces include a hoodie, wrap, jogger pant, button-down shirt, skirt and duster; there is also a men’s hoodie and button-down.
When Benson received a Modal sweatshirt as a gift, she was inspired to create a dressier line from similar fabric that was eco-friendly. So she linked with fellow Malibu mom Dana Weinstein, who has manufactured apparel in downtown Los Angeles for 30 years. They decided to use Lenzing Modal, sustainable fibers derived from the beechwood tree, which are spun into fabric in L.A. mills.
“I wasn’t looking to launch a brand, but Lyndie’s enthusiasm and passion were just what I needed,” said Weinstein, who manufactures locally for other brands. “She was able to