Leather Handbag Brand Hobo to Open Leather Lounge Pop-up

The 26-year-old leather handbag brand Hobo is embarking on a series of pop-ups, with the first one scheduled for New York in SoHo.
The New York pop-up — Hobo Leather Lounge hosted by Artists & Fleas — will open Oct. 27 and run through Dec. 3 at the Artists and Fleas SoHo location.
Koren Ray and her husband David Brewer own the Hobo brand. She took over ownership from her mother Toni Ray, who founded the brand in 1991 in Annapolis, Md. According to Ray, the idea of the Leather Lounge has its roots in Georgetown Leather, the D.C. leather shop her mom started in the Seventies.
Ray said, “We talk a lot of direct-to-consumer growth and the best way to reach our consumer directly. A chain of stores with the Hobo brand didn’t seem right.” The two instead came up with the idea of putting down “temporary roots in hip cities” to create a localized experience and celebrate the craft of leather goods.
She said that for Leather Lounge, they invited local leather makers from Brooklyn and other parts of New York. Every Saturday there will be a craftsmaker on site showing how the product is made. In addition to the experienced artisans

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