Wool Takes a Starring Role in Cerruti 1881 50th Anniversary Film

WOOL YARN: Cerruti 1881 is marking its 50th anniversary with a short documentary film featuring Nino Cerruti, Jason Basmajian and a well-dressed principal from the Wayne McGregor dance company.
“Anima,” directed by Karim Zeriahen, shows Basmajian interviewing Cerruti, who compares the life of a fashion designer to that of a priest, “it’s seven days a week mental work,” he says, adding that his guiding light has always been to make clothes that he would want to wear, clothing that inspire happiness.
The interview, which took place in Italy’s wool capital, Biella, is interspersed with a contemporary dance performance by Travis Clausen-Knight, a principal from the Wayne McGregor company who spins and sweeps and dips around the streets and bridges of Paris and through Cerruti’s design studio dressed in a fluid wool camel coat, dark suit and romantic white shirt
Basmajian, whose title is chief creative officer of Cerruti 1881, said the dance performance “seemed like a powerful way to celebrate the timeless, fluid style on the 50th anniversary of the house.” The soulful, haunting music is by Fredric Sanchez.
The film, cosponsored by Woolmark, made its debut Wednesday night at the Serpentine Sackler Gallery in London during an event cohosted by Basmajian and Yana Peel,

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