LONDON — Barring the giant black-and-white image of David Beckham wearing a coat from the fall 2017 collection, the new Kent & Curwen store in Covent Garden is all subtle nods to Englishmen, their love of sport and rough-around-the-edges charm.
The 1,200-square-foot store is located on the ground floor of the Victorian-era Adelphi School for Boys, but that’s only part of its old-world charm.
Inside Kent & Curwen’s new Covent Garden store
Clothing racks, drawers and the paneling in the changing rooms are made from scratched and scarred reclaimed wood, while dark-stained oak panels have been laid on the floors and shiny white and mint green butchers’ tiles cover some of the walls.
There are leaded windows, raw brickwork, steel and brass fixtures and details, while the few bits of mid-century modern furniture — chairs and stools — have been covered in brown wool Fox Brothers fabric, similar to the suits and coats hanging in the store.
“We didn’t want the nods to London and to Britain to be too profound or too pastiche. It’s the clothes that needed to be prominent,” said Daniel Kearns, creative director of the brand, during a walk-through. “And we didn’t want it to be an intimidating place.”