News of a possible partnership was leaked on Instagram earlier this month but now we can officially reveal that Pharrell Williams’ adidas Originals HU NMD sneaker collaboration with Chanel is launching Monday. The shoe is a limited edition exclusive with Paris’ Colette concept store and will debut there as part of a month long Chanel takeover of the boutique’s first floor.
Pharrell’s Chanel sneaker comes in black and white (in the circumstances, it was never going to be neon yellow now was it?) with black flyknit upper featuring “Pharrell” and “Chanel” embroidered respectively on the left and right foot.
This sort of link between Chanel and adidas sets an interesting precedent. Sure adidas has its adidas by Stella McCartney and Y-3 with Yohji Yamamoto – but Chanel is a whole different league. Unlike Louis Vuitton which recently joined forces with Supreme, Chanel isn’t usually given to collaborations with other brands.
But it is Pharrell who has a foot in both camps, so to speak, who has made it possible. He is both a friend of the house – he’s walked the runway and appeared in a campaign film for the new Gabrielle bag – and also has his own ongoing HU collaboration with adidas. Whether this