PrettyLittleThing Parties With Kourtney Kardashian to Celebrate Collection

Sean Combs helped celebrate Kourtney Kardashian’s PrettyLittleThing collection in what amounted to a very L.A. evening.
While much of the attention Wednesday night at West Hollywood nightclub Poppy focused on the gaggle of celebrities and other influencers assembled there, the celebration really served — to anyone who perhaps hadn’t noticed — the highlight rapid strides PrettyLittleThing has made in the U.S. and elsewhere since its acquisition by Boohoo.com plc this year.
The party on the surface was to celebrate PrettyLittleThing partnering with the eldest Kardashian daughter on a wide-ranging collection of outerwear, apparel, shoes and accessories. The lineup includes faux-fur coats in colors such as burgundy and lime, barely there bodycon dresses ranging from velvet to satin lace, wide-leg jumpsuits and stiletto heels and boots. Those who came out to toast the reality TV star included Shanina Shaik, Christina Milian and Wiz Khalifa.
“Kourtney Kardashian is huge. She has a big presence around the world. She comes from one of the biggest families around the world,” said Umar Kamani, who cofounded PrettyLittleThing with brother Adam Kamani in 2012. “Our target customer resonates with her family so well and looks up to that family that working with the Kardashians as a whole is something that

Follow WWD on Twitter or become a fan on Facebook.

Read More…      

Posted in Uncategorized.