Selfridges Opens K-Fashion Pop-up

NEW ARRIVALS: As Seoul Fashion Week drew to a close, 10 of its most promising designer names made their way to London to launch K-Fashion, a new pop-up at Selfridges aimed at spotlighting the best of South Korean design.
The designers created exclusive capsules for the pop-up, which is housed in the women’s designer galleries, on the store’s second floor.
Among the labels on show are Moohong and D-Antidote, which embrace a streetwear sensibility; Nohke, which stands out for its tailored outerwear, Munn, Push Button, Bourie, D.Gnak, Blindness and Resurrection.
Kuho Jung, Seoul Fashion Week’s executive director, said the group of designers, called “10 Soul,” was chosen by a committee that included international and local professionals.
Jung has been spearheading a number of initiatives in order to expose Seoul’s designers to an international audience and has hosted similar events in Milan and Paris.
He said he was drawn to London and to Selfridges, given their international appeal and the opportunity to have direct contact with customers through the pop-up space.
As Korean pop culture gains momentum internationally, Jung’s vision is to create as much interest in Korean design as there is in the country’s beauty industry and music. During the most recent Seoul Fashion Week, he drew

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