HONG KONG – Department store Sogo has unveiled what it says is Asia Pacific’s largest LED outdoor screen, installed on the facade of its flagship store in Causeway Bay.
Facing Hennessy Road, the screen, called Cvision, began operating on Oct. 27. It measures approximately 19 meters by 72 meters (62 feet by 236 feet)—covering a surface area of more than five full-sized tennis courts.
“Since its inception in 1985, Sogo Hong Kong, the city’s largest department store, has become an important cultural landmark in Causeway Bay and a must-go retail destination for tourists and citizens alike,” said Alfred Cheng, head of sales & marketing for the company. “The launch of Cvision further cements Hong Kong’s status as a world-class metropolis and demonstrates our relentless push to innovate and adapt in the digital age.”
Powered by Mitsubishi Electric, the screen produces exceptionally vivid colors with a 50 percent deeper contrast than that of conventional LED screens, parent company Lifestyle International said. Eave-like louvers allow for an 80-degree vertical viewing angle, nearly double that of conventional screens, to maximize street-level visibility.
The Sogo department store screen under construction.
The screen’s operating hours are from 10 a.m. to 6 p.m. on weekdays, extended for an extra hour