Bobbi Brown Cosmetics Adds Web-Based Try-on Technology

The quality of augmented reality technology continues to improve at warp speed. Bobbi Brown Cosmetics is the latest to adapt the feature on the brand’s web and mobile commerce product pages.
Bobbi Brown teamed with ModiFace, and its latest edition of its try-on technology.
“ModiFace augmented reality allows us to seamlessly bring the in-store experience of trying on a lipstick to our consumers — whether they’re shopping from their living rooms or on-the-go,” stated Laurie Rifkin, executive director of e-commerce at Bobbi Brown Cosmetics. She added it is an effortless way to make decisions with confidence.
According to Parham Aarabi, founder and chief executive officer of ModiFace, there have been several improvements in the web technology capabilities.
“Augmented reality for trying on beauty products has evolved from a nice utility to a transformative technology that defines the brand-consumer relationship, and becomes a significant driver of sales and engagement,” Aarabi said.
“We have seen a direct impact on sales especially when AR is placed in the product pages of brand sites and apps,” Aarabi explained. “Averaged across different brands and implementations, we have seen the product page AR increase conversions by 84 percent. This number is higher for luxury brands since their customers are more careful about what

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