British Designers Turn Out for Browns East Halloween Store Launch

SPOOKY SPACE: “I’m not a big fan of Halloween I must say, but I have to be for my daughter,” said Roksanda Ilincic at the Browns East launch in London on Tuesday evening. “We were carving pumpkins in the office and also with my daughter. So there were a lot of pumpkins going on.”
Ilincic, Peter Pilotto, Christopher de Vos, Sandra Choi, Molly Goddard and Nicholas Kirkwood were among the guests who turned out to mark the launch of the retailer’s concept store in Shoreditch.
In October, Browns opened the 4,000-square-feet unit on the corner of Club Row and Redchurch Street in east London. It is the first iteration of the Browns Nomad project that will see the retailer move its multi-brand shop from venue to venue, or city to city, around the world.
RELATED STORY: No Fixed Abode: Browns to Open First Nomad Concept Store >>
Just one block from the concept store and around the corner from Shoreditch House, the retailer hosted a Halloween-themed party. The warehouse venue was transformed into a spooky space that was darkly lit and smoky.
There was a makeshift laboratory where bartenders wore lab coats and concocted drinks, some of which were served in IV fluid bags. A

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