London Designer Zoë Jordan Shifts Into a Higher Gear

LONDON — Zoë Jordan, one of London’s few homegrown contemporary brands, is shifting up a gear with plans to launch men’s and children’s wear and a customization service.
Men’s wear will launch at Harrods, Fenwick and on the brand’s web site on Nov. 1 while the children’s range — which includes bomber jackets — will debut on Nov. 15.
The product extensions come six years after the launch of the brand, which is known for its luxe knitwear and tracksuits won by the likes of Sienna Miller, Adwoa Aboah, Selena Gomez and Karlie Kloss.
“It is a very natural expansion of the brand,” said Jordan, adding that the men of all ages in her life always liked the tracksuits. “Then, we did men’s fashion week last season to test the market and we had a strong reaction.”
She said Harrods is one of her key stores for women’s wear and the retailer wanted to stock men’s wear, too. “Some of the feedback from the men’s side is that, often, up to 70 percent of the men’s products can be bought by women.”
She’ll kick-start the customization service on Nov. 8 on the brand’s web site, with shoppers able to add their initials, select colors and choose

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