De Grisogono Marks Madison Avenue Flagship

De Grisogono is raising the curtain on its partnership with DLK founders and former Leviev executives Lisa and David Klein.
The two entities look to match De Grisogono’s flair for color and unconventional designs with the Klein’s expertise in important gemstones, which they honed at Leviev. As such, the two parties have worked together on new designs to be sold internationally. Additionally, the Kleins have spearheaded a new De Grisogono store at 700 Madison Avenue from which they will direct the jeweler’s U.S. business. The boutique officially opened its doors on Monday.
David is to fulfill the role of De Grisogono’s U.S. president, and Lisa its vice president. De Grisogono’s international operations will continue to be run out of Geneva, Switzerland.
In February WWD announced the partnership, which has seen the Kleins’ Leviev business cease operations in order to focus on De Grisogono’s U.S. business development. They have also been hard at work to lend their expertise in stones to De Grisogono creative director Fawaz Gruosi’s designs, which have been known to skew brash and over the top, often through a use of semiprecious stones instead of remarkable gems.
“Boldness, vibrancy and modernity are a part of the De Grisogono DNA but as you can

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