Ulta Beauty’s Dave Kimbell Talks First Manhattan Store

Ulta Beauty has officially landed in New York.
The Illinois-based beauty retailer marked the grand opening of its first Manhattan location with a press event on Tuesday, where store executives walked editors through the sprawling 12,000-square-foot space. The store — located on the Upper East Side between Third Avenue and Lexington at 188 East 86th Street — holds 20,000 products from 500 brands, plus a 10-chair salon in the back. The retailer operates stores in the Tristate area, Queens and Brooklyn, but this is the first location in Manhattan.
This is just the beginning of Ulta’s Manhattan expansion, industry sources say. One source with direct knowledge of Ulta’s real estate strategy said the retailer has been scouting for more locations throughout the borough, with specific interest in Herald Square and the 34th Street retail corridor. Ulta could not be reached for comment.
Chief merchandising and marketing officer Dave Kimbell told WWD in an exclusive interview that the first Manhattan location was designed to introduce the city customer to the traditional Ulta experience — the majority of Ulta’s nearly 1,075 stores are located in or around suburban strip malls. “This store is very much like our [other] stores. We really wanted to make sure we had

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