MILAN – Buccellati planted its flag in China.
The Milan-based jewelry firm, whose 85 percent stake is controlled by Chinese Gansu Gangtai Group, opened its first store in Shanghai on Thursday.
Located inside the city’s Plaza 66 luxury shopping destination, the 1,615-square-foot unit was celebrated with a special event at the presence of Andrea Buccellati, honorary president and creative director of the house.
“We’re glad to bring our unique creations in China and look forward to face all the next steps of this journey,” said Buccellati, who cut the ribbon for the store along with Gansu Gangtai Group’s president Xu Jingang and actress Zhang Ziyi.
Buccellati store at Plaza 66.
Following the opening, an exclusive gala dinner was held for 100 guests at the Shanghai Exhibition Centre. The venue was staged to salute the firm’s heritage, with Renaissance-inspired images projected on the ceiling and over 100 Buccellati jewelry pieces exhibited in an installation.
In addition, models posed with creations of the high-end Unica collection and dancers wore the house’s jewelry sets during live performances.
Scene from Buccellati’s gala in Shanghai.
During the event, Buccellati also announced Ziyi’s appointment as brand ambassador. The actress, who wore white and yellow gold set with diamonds of the house’s high-end Unica