Todd Snyder Opens City Gym 2.0 Pop-up in Flatiron District

NEW YORK — The Todd Snyder brand has grown quite a bit since the first City Gym opened in collaboration with Champion Sportswear in NoLIta in 2013.
Not only has the label been sold to American Eagle Outfitters, but the designer has operated his own eponymous store in the Madison Park district for the last year. He has also kept busy working on collaborations with brands as varied as Timex and New Era.
But Snyder still found the time to whip up the second iteration of his original retail concept, a pop-up called City Gym 2.0 that opens today at 108 Fifth Ave. at 16th Street.
“The first one did so well, it was open for 1 and a half years,” he said during a walk-through of the store on Thursday. “We had an opportunity to take over this space, so we decided to open City Gym 2.0, a more modern take on what we did downtown.”
The original pop-up had more of a locker room aesthetic, but this has “more of a heritage vibe,” he said.
The store, located across from the Google pop-up, formerly housed North Sails. As a result, Snyder said the location didn’t require a lot of heavy lifting to convert

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