Alcone Company Celebrates 65th Anniversary

After 65 years of business, Alcone Co. has maintained its legacy in the professional makeup industry because of its familial bond.
Originally founded by Alvin Cohen in 1952 as a drugstore in New York’s Chelsea neighborhood and later purchased by the Mallardi family, the company has been passed down from generation to generation with nearly all family members playing a key role in the company’s evolution.
Now run by Maria Stewart, the youngest of the Mallardi siblings, the company is focused on offering top-grade professional cosmetics to both makeup artists and the everyday beauty consumer.
“Our legacy has always been to be able to cater to the professional industry,” said the chief executive officer. “As time went by we realized that it’s more of your everyday makeup fanatics that were really interested in what we had to offer.”
Even though the company started off as a distributor of other professional cosmetics brand, this increasing interest among consumers led Alcone to continue developing its own line of products, which now includes over 100 stockkeeping units.
“Our strategic vision has always been to have an understanding of what people use our products for and how important our products actually are to the people who buy them,” Stewart continued.

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