Net-a-porter Takes Evolution Over Revolution Approach for Spring

LONDON — Net-a-porter has been rethinking the way it approaches its seasonal buys and shifting its attention away from the traditional fashion calendar and ephemeral trends, toward ideas that have been unfolding over several seasons, items that have social media mileage and buzzy new names in the contemporary market.
“The idea that each season we present the woman with a new vision of who she is going to be, is simply outdated for us,” said Lisa Aiken, the company’s retail fashion director, explaining that while the Net customer is always on the hunt for newness, she also has an intimate knowledge of her personal style and isn’t looking for radical shifts.
For spring, the retailer is standing behind a number of trends that have been developing over the last few seasons, including tailoring, bright colors and high glamour.
Tailoring has already taken off for fall; suits made up 30 percent of the company’s ready-to-wear buy for fall 2017 and to date, 6,000 blazers have been sold on the site. For spring, Net is planning to build on the trend’s burgeoning success, with tailored pieces in lighter fabrications such as linen and brighter colors.
The retailer has also been cautiously introducing Eighties or Nineties-inspired pieces,

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