Vince Camuto Links With ‘Pitch Perfect 3’

NAME THAT TUNE: Vince Camuto is launching a partnership with Universal Pictures’ “Pitch Perfect 3,” that bows Dec. 22.
Camuto’s holiday campaign, which breaks today and runs through Jan. 31, includes a video inspired by “Pitch Perfect 3,” national print and digital media, billboards, digital content, a social media campaign, brand site takeover, multiple sweepstakes, giveaways and in-store promotions with retail partner Dillard’s.
The holiday video features Georgia Fowler, the brand’s national campaign model, and a cast of six including actors, singers, and songwriters. The video opens with the Vince Camuto singers — a group of close friends in New York who want to perform together. The friends meet in a downtown nightclub where they take the stage. As the curtain opens, a spotlight shows the group dressed head to toe in the Vince Camuto holiday collection. They break into a holiday rendition of Haim’s “Want You Back.”
Among those featured in the video are “American Idol” finalist Pia Toscano — currently performing with Jennifer Lopez in her first Las Vegas residency — and YouTube rock ‘n’ roll artist Vanessa Milanesi. The cast also includes Kelsey Elliott, a model and performer; Malaiyka Reid, who has performed in music videos with Madonna and on Broadway;

Follow WWD on Twitter or become a fan on Facebook.

Read More…      

Posted in Uncategorized.