How Tommy John Introduces Its Brand to Macy’s Customers

Tommy John has made its way to Macy’s.
The men’s underwear brand, which was founded by Tom Patterson in 2008, began as an online-only company, but eventually moved into wholesale partnerships with Nordstrom and Saks Fifth Avenue. Now, the company has secured a selling area at Macy’s Herald Square where Tommy John will operate a holiday pop-up that’s open through January.
“The underwear section of any department can be a very crowded space with hundreds of brands, styles and silhouettes cramped into limited square footage,” said Patterson. “By choosing to launch the Tommy John pop-up in Macy’s Herald Square, we’ve pulled Tommy John away from all the underwear brands on the market and taken over our own space to showcase the product and its features and benefits.”
In addition to a pop-up that showcases what Patterson described as an improved shopping experience that transforms underwear from a commodity to a more considered purchase, the company made a splash with an appearance from comedian Kevin Hart, who invests in Tommy John and recently released collaborative product with the company. The first 200 customers who purchased pieces from the Tommy John x Kevin Hart collection were able to meet Hart, take a photo with him

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