Lorod Pre-Fall 2018

Lorod’s Lauren Rodriguez and Michael Freels have made American workwear a key focus of their design aesthetic. They also produce in the Garment District and source materials like newly introduced leathers from established American companies. They update iconic silhouettes with a gender-ambiguous eye, zeroing in on elements of utility. Men enjoy their designs; many references are culled from traditional men’s wear tailoring, after all.
The pre-season-only model they’ve employed has worked in their favor, allowing their rather seasonless designs to sit on sales floors longer. For a young brand, presence is vital. So, too, is clear direction. They’re in a steady growth phase and are smart about organic developments, elevation and refinement.
Their latest collection drew from the American West, glossed with a Fifties rockabilly sensibility and referencing cowboys and prairie fashion. If it sounds old-fashioned, it wasn’t. In the duo’s hands, the result was clean, polished, modern design. There were Western yoke shirts paired with tonal skirts, leather and suede patchwork skirts and even a landscape image of New Mexico on jacquard knits.
The rest wasn’t so literal, centered around the power of minimalism. The beige trench was a crowd favorite and the leather jackets provided some dramatic angularity. Tonal wool suiting

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