As products jockey for your attention on Prime Day, some of them will be playing dirty.
Fake reviews on Amazon tend to surge around Prime Day, according to an analysis by the free review integrity analytics service Fakespot. This year’s Prime Day is right around the corner, spanning two days, July 15 and 16.
Fake reviews are always out in force in the world of e-commerce, not just on Amazon. But on Prime Day, when shoppers flock to the retailer, there’s an even larger push by companies seeking to feature their products to deploy fake reviews that boost ratings and visibility.
“Companies publish fake reviews ahead of Prime Day because it helps move their products up the product ranking page,” a Fakespot representative said. “If anyone is searching for alternatives to Prime Day deals, they will see their products.” …