Milly Sets Strategy With In-House Sales, Fashion Presentation

NEW YORK — Now in its 17th year, Milly is making moves to strengthen its brand.
The privately owned advanced contemporary sportswear company based here absorbed its sales agency, L’Atelier Group, which has been handling Milly’s ready-to-wear sales from the get-go and brought it in-house. Keith Nuss, owner of L’Atelier, has joined Milly as vice president of sales and has brought along one associate director, two account executives and one assistant account executive to join the firm’s existing sales staff of four people.
Over the years, L’Atelier has cultivated strong relationships with specialty stores and has handled sales for such brands as Ramy Brook, James Perse, Earl Jeans, Splendid and Chip & Pepper.
“We convinced Keith to close his business and join our business. He has rich relationships with retailers,” said Andrew Oshrin, cofounder, chief executive officer and president of Milly. Oshrin said he would usually go to every large market appointment that L’Atelier, which was based in the same neighborhood, would have.
To accommodate the rtw sales team, Milly has taken over more space at its headquarters at 265 West 37th Street. The company, which has 16,000 square feet on the 19th and 20th floors, has leased an additional 4,000 square feet on the 19th floor. Milly

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