P&G Takes Next Step in Sustainability Journey by Sharing All Fragrance Ingredients

The Product & Gamble Co. is giving consumers a peek inside its bottles.
P&G announced it will share online all fragrance ingredients down to 0.01 percent for its entire product portfolio in the U.S. and Canada by the end of 2019. That includes more than 2,000 fragranced products from Febreze to Herbal Essences.
In the past, many companies merely noted fragrances were part of a product’s composition. As an example of what consumers can now see online from P&G is a description of scents in products and why they are used. Olay, for instance, has alpha-isomethyl ionone, a minty aroma also found in celery and peppermint oil, according to P&G’s online ingredient cards.
P&G maintains that it is the first company to commit to this level of fragrance ingredient detail across such a broad product portfolio. This is the latest step in an overarching strategy to offer more ingredient information in recognition of consumers’ growing interests in knowing what’s in products. P&G already shares its full palette and provides a list of chemicals not used in fragrances, but the latest move allows consumers to take a deeper dive.
“Our goal is to give people information that is clear, reliable and accessible. This is another step

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