Patrick DiLascia Goes Elevated With New Namesake Line

Patrick DiLascia is injecting casual luxury into his latest line, Patrick.
The men’s retailer and designer, who appeared on Marcus Lemonis’ CNBC show “The Profit” with his label DiLascia, is now going after the higher end.
DiLascia, who has long been known for his Southern California lifestyle T-shirts with cheeky sayings such as “Extra” and “Pool Boy,” is now veering toward a full-fledged lifestyle brand with the build-out of a collection that is more than T-shirts, in addition to kids and the infusion of complementary brands into his retail business.
“It’s always been a dream of mine to have a collection rather than just T-shirts so we’re looking at doing higher price points and better fabrics, and it’s not going to be distributed as heavily as DiLascia has been,” the designer said. “When I met with some of my higher-end retailers we were discussing where the market was going. The top retailers in the high end are going to stay. Those lower-end retailers, like H&M and Topshop, are going to stay, and that middle’s going to basically be gone. So DiLascia kind of falls in the middle and I needed to decide where I wanted to go: up or down. And, obviously, I

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