New Book ‘Sneakers’ Explores the Hype Behind the Footwear Phenomenon

In a new book exploring the sneaker fever fueling a market worth billions, author Howie Kahn asks, “Why would someone want to make these things?”
Kahn, a contributing editor for WSJ Magazine, teamed with longtime friend Alex French, writer at large for Esquire, on “Sneakers,” out today. Designed by Rodrigo Corral, the 350-page coffee table book features more than 100 interviews with the industry’s biggest players, including Virgil Abloh, Ronnie Fieg, Hypebeast founder Kevin Ma, Kobe Bryant, Serena Williams and Alexander Wang.
“Any kid who grew up in the Eighties and Nineties in the era of Michael Jordan was cast under the spell of these amazing, new, great-looking sneakers,” Kahn says. “The idea was to get into those eyes and the minds of the people who make these things — sneakers don’t make themselves.”
The book spans old and new, mainstream and niche, combining Kahn and French’s journalistic skills with Corral’s original art and design. With the appetite for sneaker news — releases, new models and collaborations — at an all-time high, the book’s arrival couldn’t be more timely.
“The sneaker news cycle is actually one of the fastest-moving news cycles in the world,” Kahn says, adding that part of the appeal of sneakers

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