P.E Nation Expanding Into Men’s Wear

After taking little time making her mark in the women’s athletic/streetwear market, Pip Edwards is turning her attention to men’s wear.
The cofounder of P.E Nation, who created the brand with a former colleague, Claire Tregoning, in Australia 18 months ago, has tallied some major customers since launching the label. These include Nordstrom, Neiman Marcus, Carbon 38, Bandier, Net-a-porter, Selfridges and Browns, among others.
The brand’s retro-inspired designs combined with technical attributes have also caught the attention of Reebok, which collaborated with P.E Nation on a sneaker capsule in January, as well as Nerida Winter, with whom it partnered on visors, and Poppy Lissiman for clutches.
The brand even made a showing at in June at Pitti Uomo, where it teased its men’s collection at an Australian pavilion sponsored by the Woolmark Co.
But in January, Edwards and Tregoning will be especially busy, launching not only the men’s collection but also another collaboration with Reebok as well as one with New Era for caps, SoulCycle for activewear, a yoga capsule and denim.
“We don’t do things in halves,” Edwards said during a visit to the U.S. last week.
Although P.E Nation is new to the scene, Edwards and Tregoning are fashion-industry veterans. Edwards worked in design for Ksubi

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