Tula Makes Natural Leap Into Supplements

Tula plans to make good on L Catterton’s confidence in the brand’s potential in probiotics for skin, with the launch of its first supplement.
Tula’s Daily Probiotic & Skin Health Complex is rolling out on the brand’s e-commerce site. QVC will unveil it on air in January. The Daily Probiotic & Skin Health Complex is priced at $39 for a month’s supply.
L Catterton led a Series A venture capital round behind the brand earlier this year to ramp up growth of the two-year beauty company. The latest move into an ingestible form of probiotics was a logical step for the company that was co-founded by Dr. Roshini Raj, a practicing gastroenterologist.
“It was always part of our roadmap, especially since Dr. Raj is our co-founder,” said Tula’s chief executive officer Julia Straus of the supplement. “Looking at ‘inside out beauty’ isn’t just a tagline for us. The research [on probiotics] is there and we had to take it and make it into something that is commercially viable and that people will take.”
Studies show that when the digestive system is out of balance, whether the cause is stress, poor diet or lack of sleep, the gut becomes overrun with bad bacteria, which can

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