StockX Partners With Shinola for Charity

StockX, the stock-market-like sales platform, will be the host site for a special limited edition of Shinola’s first mechanical watch, the Lake Erie Monster.
The watch will be limited to 500 numbered timepieces that will sell on Shinola’s site and in its stores. However, five watches that will be unnumbered – it will feature the digits 000 – are the ones that will be hosted on the StockX site.
The StockX platform is known for real-time ask and bid market pricing. There’s also guaranteed authentication of product listings, as well as historical sales and volume metrics. Initially set up for sneakers in February 2016, the platform expanded this year to include high-end watches, handbags and streetwear.
Because it functions as an online “stock market of things,” the company has dubbed the Shinola watch launch as an initial product offering. That’s because the pieces, after completion of the initial purchase by a buyer, can then be resold on the platform.
The timepiece, celebrating the Great Lakes, is powered by an automatic movement, features 25 jewels and a 40-hour power reserve, in addition to being rated for depths up to 1,000 feet.
Josh Lubin, a cofounder of StockX, said proceeds from the sale of the timepieces –

Follow WWD on Twitter or become a fan on Facebook.

Read More…      

Posted in Uncategorized.