EXCLUSIVE: QVC Appoints Rob Robillard to Lead Beauty

QVC has a new head of beauty.
Rob Robillard has been named vice president of beauty merchandising for QVC and Beauty iQ in the U.S., WWD has learned. He will report to Doug Howe, chief merchandising officer and executive vice president for QVC.
Rachel Ungaro, who was overseeing beauty along with apparel, accessories and jewelry, has been named vice president of apparel merchandising, design and global sourcing.
In his new role — also a first for QVC — Robillard will focus on business growth strategies, customer engagement and merchandise strategies for beauty as well as “other QVC key product categories,” expanding on the current offerings and further developing existing vendor relationships, QVC said in a statement.
“We are excited to welcome Rob and his vast knowledge of the beauty industry,” said Howe. “Rob’s leadership and profound understanding of prestige beauty will be a valuable addition to our organization as we continue to grow our beauty business.”
Robillard is a beauty industry veteran who got his start at L’Oréal, where he served in various leadership roles with the L’Oréal Paris and Kiehl’s Since 1851 brands — including senior vice president of marketing for L’Oréal Paris and worldwide general manager for Kiehl’s. Most recently, he served as chief executive

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