Five Minutes With VaynerMedia’s Gary Vaynerchuk

VaynerMedia cofounder and chief executive Gary Vaynerchuk talks fast.
He’s got a lot to say and has his hands in a number of pots. The serial entrepreneur founded the digital agency VaynerMedia and has his own podcast. He’s also an investor having plugged money into companies such as Twitter, Snapchat, Uber and Venmo. He’s been called Internet famous and an influencer marketing wiz, with nearly 1.6 million Twitter followers and 2.5 million on Instagram.
He may not be the typical athlete or celebrity a shoe brand would work with, but he’s got the following, thus helping explain his new collaboration with K-Swiss.
Vaynerchuk and K-Swiss paired on two sneaker styles that debuted at ComplexCon in a relationship reflective of the direction the shoe brand is going with its marketing. It’s a bid to position itself away from the heavy alignment with athletes in the vein of a Nike or Adidas in favor of linking with individuals who resonate with Millennials and Generation Z-ers.
WWD nabbed a few minutes with Vaynerchuk, also known as Gary Vee, to talk about the somewhat unlikely collaboration and why it made sense.
WWD: Was designing a sneaker something you always wanted to do?
Gary Vaynerchuk: I grew up with shoe culture.

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