DCL Skincare Launches at Bloomingdale’s

Dermatologic Cosmetic Laboratories is entering Bloomingdale’s.
The professional skin-care line is bringing 22 of its products to the department store retailer, marking the brand’s first venture into large-scale distribution. Previously, the brand was found on its e-commerce site and through various dermatologist offices across the country.
“My strategic vision is to partner with key retail partners and points of distribution that understand the brand and desire the science and authenticity that we show,” said Dawn Hilarczyk, vice president of sales and education at DCL Skincare. “My goal is that we share [the brand] with every consumer because it’s been a secret for so long and I want this secret to be out.”
The brand’s product lineup, which was reformulated and edited down from 126 stockkeeping units to 47 at the beginning of this year, is meant to simplify consumers’ skin-care routines and change their perceptions on what ingredients and products they should use for particular issues. For instance, one of DCL Skincare’s best-selling products is its C Scape High Potency Night Booster 30, which has a high concentration of vitamin C, an ingredient usually seen in daytime products. The brand also offers a daytime moisturizer called Profoundly Effective A Cream SPF 30, which

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